1)
You?
I am Amanda Rosenberg and I am in the business school at UF pursuing a degree
in Finance and a minor I Entrepreneurship. I am very involved in the UF Club
tennis team and Greek life on campus. I have lived in Sarasota, FL my whole
life and plan to move back there after college because I love it so much. If I
were to start this business, it would play a role in my life with my whole
family. I would make it a business mainly between my sister and me because we
have the same love for food and being healthy. This business would play a large
role in my life.
2)
What are
you offering to customers? I will fit the customers unmet needs by
squeezing in a healthy lifestyle to their busy days. The Fresh Food Truck would
be a truck that serves out of a small window with a menu including pictures of
what it offers. The customer comes up to the window orders a base, vegetable,
and protein. The chef begins grabbing the items and calls their name when it is
ready.
3)
Who are
you offering it to? I am offering this service to big cities rather than
small ones because people in big cities commonly have the busy work schedule.
People that care about their health in these cities, which will be a lot of
them, will use the Fresh Food Truck. All my customers are busy, enjoy being
healthy, and want quick tasty food.
4)
Why do
they care? My customers care because
they want to feel and look good. My customers enjoy and healthy lifestyle, but
don’t always have the time to keep their healthy lifestyle on track. With Fresh
Food Truck, these people will benefit from healthy food that makes their
self-appearance better. With healthy food, people will feel as if they look
better and are doing better things to their body.
5)
What are
your competencies? What sets my business apart from other healthy food
places is the fact that it is the most fast healthy food place there will be.
Also, my business is set apart from other food trucks because it is healthy,
trendy, and tastes good. Many food trucks offer unhealthy items, but mine will
offer healthy items that people know the ingredients of.
Do these items
fit together? I believe for the most part my components fit together. The
what, who, and competencies fit together and will work for the business, but
the “why do they care” might be pushing it. Many customers will prefer to spend
no money and simply eat at home. Many other customers will try to make the same
items we offer at home, which will take away from our business. I believe that
with good reviews and constant service, my food truck will be able to succeed.
Hi Amanda! It was so nice to be able to read a little about you personally, I was involved in Greek Life too prior to relocating down to Estero for my work-study. I think the healthy food truck would work well in a bigger city rather than a small one because you will have a larger population of people and therefore more potential customers. As you said, big cities also are typically full of busy people and therefore your quick, healthy food truck could fulfill their need for healthy, fast food.
ReplyDeleteHi Amanda,
ReplyDeleteAgain, I love your idea. I hope it becomes real. I think you can find a better "why do they care" or perhaps you can find a way that makes your experience better than eating at home. I am not quite sure. I would have to look into it. My only question is are there any healthy fast food restaurants that are popular? I think Panera Bread could be considered, but to me it doesn't seem like a traditional fast food restaurant. I think this idea can go places, especially big cities. Perhaps college towns could be looked into as well since that seems to be the demographic you're aiming for.
Hi Amanda,
ReplyDeleteI recognize your issue of people simply preferring to eat at home, and while that may true, many times in big cities people are forced to eat out at least once during the day, even if its to get a little snack on break from work. This is usually because in those large metropolitan areas, people work long hours and cannot get home easily whenever they want because of traffic, etc. I'm sure your truck will be extremely profitable, despite the issue you brought up, especially keeping your target market in mind.