19A – Idea Napkin No. 2

1)   You? I am Amanda Rosenberg and I am in the business school at UF pursuing a degree in Finance and a minor I Entrepreneurship. I am very involved in the UF Club tennis team and Greek life on campus. I have lived in Sarasota, FL my whole life and plan to move back there after college because I love it so much. If I were to start this business, it would play a role in my life with my whole family. I would make it a business mainly between my sister and me because we have the same love for food and being healthy. This business would play a large role in my life.

2)   What are you offering to customers? I will fit the customers unmet needs by squeezing in a healthy lifestyle to their busy days. The Fresh Food Truck would be a truck that serves out of a small window with a menu including pictures of what it offers. The customer comes up to the window orders a base, vegetable, and protein. The chef begins grabbing the items and calls their name when it is ready.

3)   Who are you offering it to? I am offering this service to big cities rather than small ones because people in big cities commonly have the busy work schedule. People that care about their health in these cities, which will be a lot of them, will use the Fresh Food Truck. All my customers are busy, enjoy being healthy, and want quick tasty food. Also, people who are in the trendy world, because my health food truck would have an unforgettable environment.

4)   Why do they care?  My customers care because they want to feel and look good. My customers enjoy and healthy lifestyle, but don’t always have the time to keep their healthy lifestyle on track. With Fresh Food Truck, these people will benefit from healthy food that makes their self-appearance better. With healthy food, people will feel as if they look better and are doing better things to their body. People will eat here rather than home because it simply is fast and affordable.

5)   What are your competencies? What sets my business apart from other healthy food places is the fact that it is the most fast healthy food place there will be. Also, my business is set apart from other food trucks because it is healthy, trendy, and tastes good. Many food trucks offer unhealthy items, but mine will offer healthy items that people know the ingredients of.

Do these items fit together? I believe for the most part my components fit together. The what, who, and competencies fit together and will work for the business, but the “why do they care” might be pushing it. Many customers will prefer to spend no money and simply eat at home. Many other customers will try to make the same items we offer at home, which will take away from our business. I believe that with good reviews and constant service, my food truck will be able to succeed.

Feedback Memo:  I was told I needed a better “why do they care” section or to make an experience where my customers could eat home. I was also told that there are some healthy food restaurants and that they could be similar to mine. I believe my target audience is for people more “trendy” than places like Panera and I need to reiterate that. By fixing a few things in my why do they care section and who I am offering it to, I will have adjusted all my feedback and improved my idea napkin drastically. Overall, I kept my target market in mind this time.