23A – Your Venture’s Unfair Advantage

List & VRIN:

1)   Motivation for community to be healthy

VRIN: This resource is valuable because in order to run a healthy food truck, I need to be motivated to make the community love healthy food as much as I do. This is rare because many people in America tend to favor unhealthy food options. This resource is not hard to copy because anyone can choose to eat healthy. Other resources will not provide the same benefits because this is a self taught resource.

2)   Motivation to be environmentally friendly

VRIN: This is valuable because being environmentally friendly will attract worldly customers. This is rare because many farms do not treat their animals well. This is not hard to copy because any farm can do it. Other resources can provide the same benefits like going to different farms, but the motivation to want to use farm fresh items comes from inside.

3)   Organizational culture I intend to create is a well-balanced lifestyle for employees

VRIN: This is valuable because company culture is very important and can make or break a company. It is rare because a lot of companies do not care for their employees as much as they should. It is imitable and other resources can provide the same benefits because if a company wants to help employees then they have the option to do so.

4)   The Knowledge of eating healthy

VRIN: This is valuable because it is what the healthy food truck is about. This is rare because along with people not caring to eat healthy, they do not know how to eat healthy or what healthy food is. It is not imitable and other resources cannot replace it because it must be taught.

5)   Education in marketing and finance to get the word out about the company

VRIN: This is valuable because when opening a business I must know about the background of how to get the word out. It is rare because a lot of people in the world do not have a background in this area. It is imitable because anyone can get a degree, but other resources unlike college cannot provide the same knowledge.

6)   Employees will be a lot of my family (family business)

VRIN: This is valuable and rare because there will be a connection with employees right away. This is not imitable and other resources cannot provide this. Having a family connection is very special.

7)   Partner with schools and organizations

VRIN: This is valuable and rare because it is how we will get the word out about the food truck and many businesses to not connect with other organizations. This is imitable because any business can do so, but other resources can not provide this connection.

8)   Apparent throughout the community

VRIN: This is valuable and rare because a small healthy food truck getting known in the community can be very important. This is imitable, but other resources cannot provide this because it is up the marketing team to get the word out.

9)   Work with other healthy food places and outsource materials from them.

VRIN: This is valuable and rare because working with other businesses that are competitors might seem like a strange thing to do. This is not imitable and cannot be achieved through other resources because contacting these other healthy food places is the only way to know their background.

10)                   Connection with local gyms

VRIN: This is valuable and rare because having local connects with also get the word out like many of my other resources. This is not imitable nor can other resources provide the same benefits. Connections with local gyms will grow our customer basis and grow our company from more than just a food truck.

My top resource:

Education in marketing and finance to get the word out about the company is my top resource. This social capital resource is more important than any of my other resources because I believe when it comes to opening a new business or selling a new product that it is all about marketing. Anyone can start a business but the people you get to come to it are the reason a business does well.