9A – Testing the Hypothesis, Part 2

I found 5 people who should have the unmet need I identified, but, for whatever reason, do not. Based on these 5 people, I drew conclusions on who, what, and why these people do not want to take advantage of my opportunity.

Who: It seems as if there are certain people that share a lot in common with the healthy eaters of society that are busy, yet they do not seem interested in a food truck. There are people that want to cook at home for themselves rather than going out in eating. There are people that cannot afford to eat out at all and simply don’t have the money to do so. Although it will be as cheap as it can be some people cannot afford it still because it is healthy food and a profit does need to be made.

What: Is eating healthy the same thing as looking good? Not exactly, because it eating healthy is not going to automatically transform the way you look. Other factors play a role, like working out. With the correct food going into your body and the right amount of exercise, I believe people will look good and feel healthy. Is eating healthy fast food the same thing as feeling good? There are a lot of other factors that play a role in feeling good and eating healthy is not the only one. Eating good food typically puts me and many other people in good moods, so there is a correlation, but the factors do not match up perfectly.

Why: I believe the outsiders need is different than people inside the boundary because other factors play a role. There are healthy people who simply like to eat at home for healthy food and when they go out, they treat themselves. There are people that live in areas where a food truck would not make sense to them. I believe there is an underlying cause of the amount of income a person makes, where people live, and people do not want to change their daily eating routines

Inside the boundary	Outside the boundary
Who is in: Healthy eaters on a busy schedule in a populated area	Who is not: People who do not want to spend money eating out and people who prefer cooking.
What the need is: To fit in a healthy diet while working long hours	What the need is not: The need does not mean someone will look and feel good always.
Why the need exists: They want to eat healthy, but simply do not have time for it.	Alternative explanations: Location, one’s daily routines, and income all play an important role in why they do not want the healthy food truck in their lives.

8A – Solving The Problem

Opportunity: To sell healthy food at a low cost and fast pace. I thought of this opportunity because it appears as if society is more health conscious now than they ever were before.

Product/Service: My idea to accommodate all healthy people in society living a busy life is to have a food truck. Similar ingredients to “Vale” and “Grill Fresh” in Gainesville, yet it would be out of a truck. The customer would pick out of a few options their base, their vegetable, and their protein. This idea is very similar to the healthy food restaurants in Gainesville and other places, yet it is out of a food truck in a populated location. The food truck will allow people working to drive by and grab some food very quickly. Placing this food truck in cool environments also aids to the overall experience. I believe the location of this food truck is very important because it needs to be targeted at the younger working generation. I intend to sell the healthy food and healthy drinks, like tea and protein shakes. People can use this food truck as a meal or as a snack. My main focus will be millennials and the health conscious people of society.

7A – Testing the Hypothesis, Part 1

Opportunity: Today’s generation is concerned about what they are eating and how good it really is for them, yet they still want food that is at their fingertips fast. A healthy food truck is an opportunity that can grow immensely with the correct marketing.

Who: Health conscious people in the working society, specifically millennials.

What: People are unable to get the healthy food and healthy ingredients they want fast and efficiently.

Why: Fast food is only unhealthy. For example, McDonalds, KFC, Steak & Shake are all unhealthy places delivering fast food. Millennials are working long days and want food to be something that they can acquire fast and something that is healthy with a great taste.

Testing the who: Food is something that everyone needs to survive. Food that is fast and healthy will be addicting to many people. Healthy food actually makes people feel better and people that are not even health conscious will continue to come back and eat this food. Everyone in my current “who” shares the need, but other people that are not health conscious in society share the need as well.

Testing the what: Do all people want to eat healthy? No, because it is more expensive and some people do not mind what they put in their bodies. The healthy food truck also must go in special populated locations. Somewhere like New York City or Tampa would be good places because people are constantly on the go, busy with work, and other things.

Testing the why: People have recently begun caring what is in the food they eat, but not all people. Some people are perfectly satisfied with eating their unhealthy fast food, while others care a lot about their health. Some health conscious people prefer cooking for themselves, but when they are very busy, grabbing healthy food prepared for them on the go is a great alternative.

Summary of Interviews: I interviewed two of my older friends who work in Tampa, two of my friends from New York City, and one health conscious Gainesville resident. After interviewing them, I learned that fast healthy food is something that they are all very interested in. Two of the five I interviewed admitted to not eating that healthy due to busy schedules. I asked them what they could use to make them eat healthier and they said they wanted healthy food to be easier to achieve and taste good. These are two things that the healthy food truck just so happens to offer. The three others I interviewed agreed to be pretty health conscious and said that they mainly cook their food at home with eating out minimally. After discussing a little further, I learned that they would love to have healthy food at their fingertips and would be very interested in having a healthy food truck. Especially the people I interviewed that lived in large cities wanted to have more fast healthy food options. They said that healthy food could taste good as long as you make it right and I completely agreed with them. Overall, I learned that this opportunity does exist and that it can be targeting at anyone in society. People that are not even health conscious would love to feel good and eat healthy fast food.

6A- Identifying Opportunities in Economic & Regulatory Trends

Opportunity #1 (Economic): The Economy Is in the Expansion Phase of the Business Cycle

Found: https://www.thebalance.com/top-usa-future-economic-trends-3305666

Why is this an opportunity: The fact that the economy is staying in the expansion phase for so long means that it will hit a peak soon and begin falling. This happens all the time like the season of the year and there is nothing we can do to stop it, except plan for it. To help plan for this, we have jobs like financial planners and advisors that attempt to save you from any economic crisis.

Prototypical Customer: A person worried about their financial future

Easy/difficult opportunity:  This opportunity is possible because there will be a lack of financial planners when people start worrying about their economic problems.

Why did you see the opportunity? I saw this opportunity because I saw it happen in the past when the economy took a downfall. I saw people not knowing what to do and how to deal with the prices of things rising fast. With an increase in financial advisors, people can use them more and not have to have the economic worry.

Opportunity #2 (Economic): Baby Boomers Aren't Retiring

Found: https://www.thebalance.com/top-usa-future-economic-trends-3305666

Why is this an opportunity: The fact that baby boomers aren’t retiring means that people entering the job market are going to have less options when it comes to jobs. Older generations are working longer to keep a high income and low cost, but because of this, they are taking up the new generations jobs.  The best way to make money is “to try to make money from a hobby” as “the balance” says.

Prototypical Customer: Anybody entering the work force

Easy/difficult opportunity: This opportunity is slightly difficult because as a baby boomer, I have to come up with new ideas to work. I do think it is important to pursue a hobby though and I think it could benefit people to do so.

Why did you see the opportunity? I saw this opportunity because I have noticed that people care about working longer and not retiring early. I believe that work is becoming more stressed and people are doing more of it.

Opportunity #3 (Regulatory): In the fitness world, I believe an opportunity of a cell phone app exists. An app similar to Instagram, but strictly for workout videos.

Found: This source of information came from my realization of how many of my friends save Instagram workout videos and then go back scrolling through tons to look at while planning a work out.

Why is this an opportunity: This is an opportunity because of the generation we are in now. This generation cares about health and fitness greatly and there is no phone application that allows people to save workout videos and be social.

Prototypical Customer: Anyone that enjoys working out and being part of a workout world.

Easy/difficult opportunity: This opportunity is rather difficult to exploit due to the fact that in order for the app to be a success, many people would have to be using it. The app would get more social, interactive, and popular by more people using it. The app would begin with correct marketing.

Why did you see the opportunity? I noticed this opportunity because I have a passion for working out. I have workouts that I like to do everyday, but I commonly go on my saved Instagram videos scrolling up in down looking for a certain new workout to try. I noticed that all my friends that workout do this as well.

Opportunity #4 (Regulatory): The consciousness of what you are eating has increased. More people care about what they eat and how the food got to the table.

Found: Day to day life allowed me to notice this, as well as, my brother’s recent research in his business school.

Why is this an opportunity: This is an opportunity because eating healthy makes people feel better and is being noticed more in today’s society.

Prototypical Customer: The prototypical customer would be a millennial because they are in with the newest trends and are very food conscious. Millennial’s and anyone else that cares about what they eat/where it came from.

Easy/difficult opportunity: This opportunity is somewhat easy to exploit with the correct background knowledge. One could open a healthy food truck because millennial’s want food fast and healthy.

Why did you see the opportunity? I saw this opportunity because of today’s changing society. People want food fast, but they also want it to be good for the body. For example, fresh kitchen, grill fresh, vale, etc. are all restaurants fast and healthy geared at a certain generation.

5A- Identifying Local Opportunities

Title of the Article: Airports are closing Friday

Link: http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/166CD87DCF541668?p=WORLDNEWS

Description of the story: Airports are preparing to close Friday as Hurricane Irma heads toward South Florida. The airports will also close for business Saturday and Sunday causing many unhappy customers.  The largest airport in Miami, Miami International Airport will be closing all flights Friday at 4 pm in preparation for Irma. A few airports and airlines are waiving change fees as long as passengers don’t change their origin or destination cities allowing passengers to get new tickets.

Description of the problem: The problem here is that the airlines are shutting down causing many unhappy customers that have to change up their plans. Nobody likes to change plans and people have a problem when their plans do not work out.

Who has the problem? Anyone expecting to go on vacation out of a Miami airport during the weekend has the problem. This could be: residents of Miami, people traveling home from Miami, or people going on vacation out of a Miami airport.

Title of the Article: You fled Irma. You want to drive home. Here's the traffic you can expect.

Link: http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/166DF886C18AD620?p=WORLDNEWS

Description of the story: After the well-known hurricane Irma, many problems have arisen. This specific story explains the traffic jams that started forming early Tuesday morning after Irma. Many roads and bridges are closed causing more and more traffic. With the mass evacuation, that means a mass amount of people traveling back to Florida. This article advises drivers to check apps on their phone, such as GasBuddy for updates on gas stations.

Description of the problem: The problem in this article is simply traffic. Traffic has been a problem for years and continues to bug people on a day-to-day basis. As of now, there is no perfect way to deal with traffic. People tend to travel to populated areas and get annoyed with traffic even though it is expected.

Who has the problem? The problem of traffic after Irma occurs to almost everyone that lives in Florida and has evacuated his or her house. With so many people traveling south, traffic is inevitable.

Title of the Article: Don't fight over that last bottle of water. Tap water is best, county stresses

Link: http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/166C52A6647C60B8?p=WORLDNEWS

Description of the story: In Miami and many other cities across Florida, water is scarce. This article says to not scramble to a local brewery trying to fill containers with their filtered water, but instead use your own faucet. Miami-Dade residents have been panicking about buying enough drinking water in preparation of Hurricane Irma. This article states that your tap water is “100 percent safe, and you’ll be saving money.” People’s first reaction to hurricane warnings is to get enough water for weeks. When the power goes out, the county has generators to keep water running, so Floridians do not need to fret.

Description of the problem: The current problem is supply and demand. Due to hurricane Irma, every individual of Miami is trying to get water that they can live off for weeks, which is clearing out the shelves of water at all stores. 

Who has the problem? The problem of no water left at stores is a problem to all Floridians preparing for Hurricane Irma.

Title of the Article: Tired of peanut butter sandwiches? How to make a meal with no power

Link: http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/166C12F4AC2018C8?p=WORLDNEWS

Description of the story: This article states how after hurricane Irma people are going to want more than PB&J’s to stay alive. We are surrounded by fruit trees in South Florida and there are plenty more things to eat that can taste good and be interesting. This article states seven recipes from the “Hurricane-Ready Cookbook” that are perfect to make during a hurricane and after when there is no power.

Description of the problem: People do not know what to eat during a hurricane because there is no way to heat things up or keep things refrigerated without power.

Who has the problem? This problem affects all humans affected by Hurricane Irma. People will be without power for days and have to find different ways to eat different items of food.

Title of the Article: For kids, cyberbullying often seems more extreme than face-to-face taunts

Link: http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/1667B565B04CCAB8?p=WORLDNEWS

Description of the story: Nowadays, children use the Internet for research, having fun, and as an essential part of their social life. Cyberbullying is in full effect and the Internet is just being used more and more. Kids tell secrets and rumors and it leads to serious cyberbullying. Cyberbullying can be harsh, inescapable, and a complicated issue.

Description of the problem: The problem here is cyberbullying. With the mass use of the Internet, more and more kids are online and bullying each other through the Internet.

Who has the problem? Any child or person that has felt bullied through the Internet has this problem.