Opportunity #1
(Economic): The Economy Is in the Expansion Phase of the Business Cycle
Found: https://www.thebalance.com/top-usa-future-economic-trends-3305666
Why is this an
opportunity: The fact that the economy is staying in the expansion phase
for so long means that it will hit a peak soon and begin falling. This happens
all the time like the season of the year and there is nothing we can do to stop
it, except plan for it. To help plan for this, we have jobs like financial
planners and advisors that attempt to save you from any economic crisis.
Prototypical
Customer: A person worried about their financial future
Easy/difficult
opportunity: This opportunity is
possible because there will be a lack of financial planners when people start
worrying about their economic problems.
Why did you see the
opportunity? I saw this opportunity because I saw it happen in the past
when the economy took a downfall. I saw people not knowing what to do and how to
deal with the prices of things rising fast. With an increase in financial
advisors, people can use them more and not have to have the economic worry.
Opportunity #2
(Economic): Baby Boomers
Aren't Retiring
Found: https://www.thebalance.com/top-usa-future-economic-trends-3305666
Why is this an
opportunity: The fact that baby boomers aren’t retiring means that people
entering the job market are going to have less options when it comes to jobs.
Older generations are working longer to keep a high income and low cost, but
because of this, they are taking up the new generations jobs. The best way to make money is “to try to make
money from a hobby” as “the balance” says.
Prototypical
Customer: Anybody entering the work force
Easy/difficult
opportunity: This opportunity is slightly difficult because as a baby
boomer, I have to come up with new ideas to work. I do think it is important to
pursue a hobby though and I think it could benefit people to do so.
Why did you see the
opportunity? I saw this opportunity because I have noticed that people care
about working longer and not retiring early. I believe that work is becoming
more stressed and people are doing more of it.
Opportunity #3
(Regulatory): In the fitness world, I believe an opportunity of a cell
phone app exists. An app similar to Instagram, but strictly for workout videos.
Found: This source
of information came from my realization of how many of my friends save
Instagram workout videos and then go back scrolling through tons to look at
while planning a work out.
Why is this an
opportunity: This is an opportunity because of the generation we are in
now. This generation cares about health and fitness greatly and there is no
phone application that allows people to save workout videos and be social.
Prototypical
Customer: Anyone that enjoys working out and being part of a workout world.
Easy/difficult
opportunity: This opportunity is rather difficult to exploit due to the
fact that in order for the app to be a success, many people would have to be
using it. The app would get more social, interactive, and popular by more
people using it. The app would begin with correct marketing.
Why did you see the
opportunity? I noticed this opportunity because I have a passion for
working out. I have workouts that I like to do everyday, but I commonly go on
my saved Instagram videos scrolling up in down looking for a certain new
workout to try. I noticed that all my friends that workout do this as well.
Opportunity #4
(Regulatory): The consciousness of what you are eating has increased. More
people care about what they eat and how the food got to the table.
Found: Day to day
life allowed me to notice this, as well as, my brother’s recent research in his
business school.
Why is this an
opportunity: This is an opportunity because eating healthy makes people
feel better and is being noticed more in today’s society.
Prototypical
Customer: The prototypical customer would be a millennial because they are
in with the newest trends and are very food conscious. Millennial’s and anyone
else that cares about what they eat/where it came from.
Easy/difficult
opportunity: This opportunity is somewhat easy to exploit with the correct
background knowledge. One could open a healthy food truck because millennial’s
want food fast and healthy.
Why did you see the
opportunity? I saw this opportunity because of today’s changing society.
People want food fast, but they also want it to be good for the body. For
example, fresh kitchen, grill fresh, vale, etc. are all restaurants fast and
healthy geared at a certain generation.
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